ABOUT

Businesses are built by people.
Far from being faceless entities, small businesses are defined by the people who founded, nurtured and hacked their way to success.

Small businesses have many faces, we want to show the diverse range of faces and businesses across the UK from women & ethnic minorities to new, innovative companies & old school, staple businesses.

#behindyourbusiness
A tagline that performs a number of roles, being ownable by:
• Small businesses – telling the story of what lies beneath the brand name
• Partners – every good business needs a good advisor
• 600+ add-on apps – everything you need to run your business in the cloud
• Xero – our software helps businesses of all shapes and sizes flourish
This hashtag becomes a battle cry for Xero UK in 2018, showcasing our support for small
businesses and framing our campaigns through the ‘small business runs the world’ lens.

Social lead shareable videos
• YouTube, Instagram, Facebook Twitter
• Interactive competition for others to tell their story and to be featured
• OOH advertising
• #BehindYourBusiness inform wider creative