ABOUT

The primary goal of the website redesign was to optimise the user experience, ensuring that visitors can easily navigate the site and find the information they need. By implementing a redeveloped content structure, Dorset Mind aims to assist individuals in locating the support they require quickly and effortlessly. The introduction of a new 'I need...' drop-down menu on the homepage empowers users to access relevant information with just a few clicks, expediting their journey towards assistance.

The upgraded Dorset Mind website introduces several exciting features to enrich the user experience and empower both visitors and staff. The addition of an events calendar provides a comprehensive overview of upcoming activities, enabling individuals to participate in events aligned with their interests.

To help achieve income goals and encourage active involvement from visitors, Dorset Mind has emphasised more prominent calls to action throughout the website. The revamped design showcases a sticky site header, keeping essential buttons such as 'Urgent help,' 'Donate,' and the search box conveniently visible at all times. By strategically placing these features, Dorset Mind ensures that users can readily access critical resources and contribute to the charity's noble cause.

The revamped website not only focuses on user experience but also incorporates a comprehensive communication strategy. By integrating a new CRM system, Dorset Mind can effectively manage its database and streamline communication channels. This centralised approach eliminates the need for staff to check multiple inboxes, ensuring efficient and timely responses to inquiries.

Representing the charity's goals, mission, and values more effectively, the redesigned Dorset Mind website incorporates engaging content formats and captivating imagery. By utilising visually appealing elements, the website creates an immersive experience for visitors, fostering a deeper connection with the organisation's purpose. Through compelling storytelling, impactful images, and thought-provoking videos, Dorset Mind aims to inspire empathy, understanding, and support for mental health issues.

The redesigned website stands as a testament to the organisation's commitment to mental health support. With an emphasis on user experience, prominent calls to action, engaging content, and improved communication channels, the new website provides a seamless platform for visitors to access information and contribute to the charity's cause.