ABOUT

Based on the concept of new beginnings and emerging from dark times into brighter opportunities, I planned out an immersive opening moment. By working with the film team technical production and lighting designers, I was able to create a dramatic opening to the launch event that brought the new brand to life for our audience with an emotive theatricality. We provided our audience with branded sunglasses, and these were built into the moment — as they have to put them on before the sun breaks through the clouds, silhouetting the first speaker dramatically. The result was a show-starting moment the had people buzzing for the event to come and totally immersed in the world of the brand they would become responsible for as a group of salespeople.