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A suite of beautifully illustrated patient support materials to encourage drug adherence in children

Long-term commitment is crucial to success, yet patient data across markets shows decreasing adherence after 1-2 months. 
Many of these patients are children. 
HCP insights identified how difficult it is to deliver patient education for parents and children together. 
Our strategic response was to create an educational package with tailored materials for both children and parents, that creates a bonding experience while informing about allergy and AIT. 
If they’re ‘in it together’, we can improve adherence and ultimately, outcomes. 
We created a parents’ handbook with ‘need-to-know’ science and tips for administering drops which answers potential questions from kids. 
For children, ‘My Allergy Book’ translates information into cartoons, games and puzzles 
We designed stickers for children to apply to their medicine vials and a colour-in calendar to build a daily routine.
We wrote original 2-minute stories, matching the absorption time of each dose, these stories instill the message that allergens are not to be feared but befriended. 
Affiliates were consulted throughout the journey from insights to creative, ensuring we met HCP identified challenges, resulting in our solution being quickly adopted globally. 
The materials are currently launched in 6 markets and have been translated into 6 additional languages to be disseminated shortly to a further 25 countries.