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Blending documentary storytelling & immersive technology to engage a global audience

- Corteva Agriscience™ is an American agricultural chemical company
- It’s key purpose is to enrich the lives of both agricultural producers and consumers
- This brand messaging needed to be communicated to:
- Internal C-suite audience
- External commercial leaders within supermarkets/brands, Commercial farmers, New
- Business sales, SME’s
- Working with BBC Worldwide and Ogilvy, we created documentary-style advertorials to support the brand’s sponsorship of the ‘Follow the Food’ TV series
- Each 2 minute advertorial shines a spotlight on the researchers, scientists and farming families working together to produce food sustainably
- We created a portable, digital experience to support the brand rollout to the internal DuPontDow C-Suite audience
- At a series of small events around the world, senior business leaders are holding up a device over a portable raised field to trigger augmented reality stories