ABOUT

HSBC wanted to showcase the importance of their thought leadership and client relationships, particularly during the challenges of COVID.
They wanted to give business customers, prospective clients and C-Suite industry leaders some authoritative insights on the biggest issues facing business.
We had all heard the phrase ‘the new normal’ over the last couple of years, but HSBC wanted to focus on a world of innovation and new possibilities. The target audience was largely based in the US, so we enlisted Head of US Commercial Bank Wyatt Crowell as our host for a series of interviews with current business clients in the worlds of finance, food and drink, fashion, and healthcare.
COVID-19 meant we couldn’t bring our host and interviewees together in person, so we needed a solution that didn’t compromise on quality. Each interviewee was sent a filming kit complete with microphone and lighting. This allowed us to capture 4k quality video from their homes and edit the final films in HD.
We produced and delivered 8 ten-minute episodes with a suite of 160 assets for amplification across LinkedIn, YouTube, Instagram and Apple News.