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SPONGEBOB, DARIA AND GARFIELD JOIN FORCES TO TELL ADLAND: DON’T SAY CAN*T
Leading licensing agent Born Licensing has launched its first ever creative campaign targeting UK ad industry. In a unique mash-up, the firm is deploying a crack team of well-known characters to challenge the can’t-do attitude the industry has relating to the use of licensed characters in creative campaigns. The campaign has been created by creative duo Will Grave and Sander Vos, and designed by Xavier Segers.