James Creative Copywriter

ABOUT

In certain creative circles, the term “if only I could Apple-undo that” is often used shortly after a blunder or embarrassing moment.

That was the beginning of an idea that turned into an award-winning campaign for Apple. The campaign line “If only life was Macintosh” was used in conjunction with an apple shortcut command to highlight the simplicity and user-friendliness of Apple operating systems.

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