Wybe Magermans Director of Strategy & Growth

ABOUT

BACKGROUND
DOXY made its name with wand massagers built for power. But while the products remained distinctive, the brand had not kept pace. In a sexual wellness market increasingly shaped by design, its identity did little to express the intensity people came to DOXY for.

DOXY’s original founders set out to relaunch the range around power, reliability and performance without compromise. They partnered with WMH&I to create a brand that felt as confident as the products.

STRATEGY
Pleasure doesn’t need to be dressed up as something more polite. We defined the brand idea as Feel It To Your Core: an unapologetic expression of DOXY’s deep, engineered rumble. It speaks to sexually confident people who know the kind of pleasure they want, and know that not every toy can.

RESULT
DOXY now has a brand that expresses the experience it delivers: direct, physical and unapologetic about pleasure.

The response began before the public launch. Every participating trade partner had placed a repeat order, and DOXY reported that pre-orders had significantly exceeded its initial targets. The product, the quality and the brand are finally telling the same story.

MADEIT CREDITS

  • DOXYClient
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