Wunderman London

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Discovering and savouring cocktails in a vibrant parisian neighborhood

Ricard Montorgeuil was a mobile experience created for the launch of Ricard Mix, a range of new cocktails and recipes from the famous french drink. The Goal was to raise brand awareness and to make a wink or connexion to Ricard’s new mixing device: Ricard Twister.

With posters and flyers distributed around the famous street of Montorgeuil, the passerby can scan a QR Code with his mobile phone, and choose a free cocktail from an interactive list. The web app will generate a coupon and he will then be able to taste his Ricard Mix in a sponsored pub located nearby.

Date created: November 2014 2014-11-01T00:00:00+0000
Date published: 14 November 2018 2018-11-14T00:01:09+0000

MADEIT CREDITS

  • RicardClient

Ricard Montorgueil

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