Wunderman Thompson
London
ABOUT
Sports day. The highlight of the school calendar. A nation’s children coming together just once a year to hop, skip and jump against their friends.
But as the UK went into lockdown, every school in the UK locked its doors.
Class dismissed. Exams axed. And sports day cancelled.
Children not only faced a sport-free summer. They also faced falling behind in their studies.
Through its Skills for Tomorrow programme, BT had already committed to teaching 5 million kids digital skills for free, by 2025. But families needed help now.
Our brief was simple. Inspire kids today, to help them thrive in a digital tomorrow – all during the toughest year of their young lives.
Benjamin Disraeli once said, “There is no education like adversity.”
We were about to prove him right.
MADEIT CREDITS
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BTClient
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Alex BellinghamSenior UI Designer -
Andy TerryData Lead -
Antonina MullenSenior Strategist -
Conor BevanDesigner -
Dan VerrierProducer -
Deborah WykesUser Testing -
Divya KumarQA -
EssenceMedia Agency -
Esther DaviesAccount Director -
Fiona BrownlieUX Designer -
James WilsonProducer -
Jan GajewskiUnity Developer -
Julian PoolTech Consultant -
Lukasz RynksiLead Unity Developer -
Matt Kite3D Artist -
Matthew BenneyCreative -
Matthew JacobsDesigner -
Michal InotlewskiUnity Developer -
Mike KlashSound Engineer -
Nelson Bostock UnlimitedPR Agency -
Ormond TaylorLead 3D Artist -
Richard MorganCreative Director -
Robert FordQA -
Robert MurraySenior Project Manager -
Stacey HarrisSenior Account Manager -
Suzanne MoulesProducer -
Tomasz GrochowskiSenior Back End Developer -
Wunderman Thompson -
Tyler Hendygraphic designer -
Nathan BurleySenior Creative / Copywriter -
Steve AldridgeChief Creative Officer -
Christopher McKeeCreative Director -
Katy SmartSenior Account Manager -
Robyn DarcyUser Testing -
Brendan HowellCreative -
Ruth FidlerBusiness Director
