ABOUT

At a time when the UK was questioning its relationship with the rest of the world thanks to the Brexit debate, HSBC UK wanted the brand to rediscover its voice in a competitive market dominated by nostalgic and inward-looking ‘we’ve been with you since the good old days’ campaigns.

AWARDS

Creative Circle Award - Silver

MADEIT CREDITS

  • HSBC UKClient
Annual 2020 BronzeBoth SidesCopywriting Project featured: on 15th September 2020 Contributor:

Wunderman Thompson has been a Contributor since 25th November 2015.

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