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At a time when the UK was questioning its relationship with the rest of the world thanks to the Brexit debate, HSBC UK wanted the brand to rediscover its voice in a competitive market dominated by nostalgic and inward-looking ‘we’ve been with you since the good old days’ campaigns.

Date created: October 2019 2019-10-01T00:00:00+0100
Date published: 7 September 2020 2020-09-07T18:15:19+0100
Annual 2020 ShortlistBoth SidesCopywriting Project featured: on 15th September 2020

Both Sides

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