ABOUT

The Swiss health insurance provider brought us on board to help in the creation, governance and execution of its transformational journey on Adobe Experience Cloud, which it had invested in with the objective of delivering more personalised and relevant offers to new and existing customers, across its range of products and services.

We conducted interviews and workshops with stakeholders to understand Helsana’s digital ambition and existing challenges to ensure all aspects of our programme fed into Helsana’s overall business strategy.

We prioritised a total of 14 workstreams, advising on AEM development, campaign automation, Adobe Analytics and Adobe Target implementation, and we defined and implemented a new operating model to empower teams to effectively leverage the new platform from day one. This allowed Helsana to define the 2020 backlog within less than 6 weeks.

We also collaborated closely with stakeholders across Helsana to help with the migration of tracking, reporting and analysis of all Helsana digital estate data from Google to Adobe Analytics.

Our support has significantly increased Helsana’s ability to generate meaningful insights from their customer interactions and drive web conversions across channels, with a significant transformation achieved within 12 months of the 2 year roadmap.