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"Missing Stock is a free AI-driven image bank for brands to use in their ad campaigns that replaces the faces of models with the faces of missing people. The image bank’s AI tool can predict aging and changes in facial features of missing people, greatly increasing their chances of being found.
The only thing we asked was that each brand add a disclaimer to their ad expressing that the person in the ad was actually a missing person. Global and local brands joined the initiative and used the faces of missing people in their campaigns – greatly increasing their chances of being found."