ABOUT

Concept Fortress Roofing & Building does roofing and building work across Oxfordshire, Buckinghamshire and the surrounding areas. They needed one clear, trustworthy website that shows both sides of the business without confusing anyone. It also had to explain specialist jobs like spray foam removal in plain language, and give homeowners with an urgent roof problem a quick way to phone.

Execution I designed a bold dark navy and bright blue look around the Fortress castle logo and the line "Built to protect. Built to last." The site is split into "Roofing above, building below", with separate menus for each. There are six roofing pages: tiled and slate roofing, flat roofing, roof repairs, spray foam removal, guttering, fascias and soffits, and moss removal. There are three building pages: extensions and alterations, renovations and refurbishments, and brickwork and exterior repairs. I also added pages for areas covered, projects and reviews, a four-step process section, and a Call, WhatsApp and Get a Quote bar that stays on screen on phones. Every page was tested on phone, tablet and desktop, with search basics set up from launch.

Results The website is live and works on every device. It presents nine roofing and building services clearly and covers Oxfordshire, Buckinghamshire and the surrounding areas. Visitors can ask for a free quote, call the freephone number or send a WhatsApp from anywhere on the site.