We created a new brand concept for Barnsley Premier Leisure’s fitness provision across its not for profit gyms and leisure centres. We renamed the gym chain ‘Your Space’ putting the focus on its members and their personal fitness goals. We created a ‘feel good’ multi-coloured fun and friendly brand. The logo contains a smile device that becomes a visual shorthand to the strapline ‘to feel good’. The brand toolkit creation includes fonts, iconography and tone of voice.
"Working with WPA Pinfold was an extremely enjoyable experience – they have the ability to understand your needs by creating a strong visual concept. Their professionalism and support throughout the process was amazing and I would strongly recommend them to all businesses."– Barnsley Premier Leisure