ABOUT

AC Supplies have been making authentic canvas and leather shooting bags and other leisure accessories from their North Yorkshire workshops since the 1970s.

We renamed AC Supplies to become Croots England, and created a brand based around their authentic English craftsmanship with a contemporary twist. As part of the brief we developed branding for their exclusive range of leather field sports accessories called the ‘Country’ range. The mark and visual language takes its influence from the exquisite marquetry found on shooting rifles.

The brand has now stretched into the luxury leather luggage market with their ‘City’ range. The mark develops the graphic language to reference banknote engraving to suggest the city.

The investment has paid dividends with unprecedented positive feedback from customers, and a brand that has added significant value and positioned Croots as market leader in the country sports accessories market.

“In recent years, our reputation has grown from strength to strength but now, as we embark on a new decade, we are renaming our exclusive range of products, all handmade in England, to make them more easily identifiable to our customers. WPA Pinfold has completely transformed our company’s image and presentation, and laid the foundations for us to become a major English brand. We now have the brand that embodies our values of quality and craftsmanship.”
Managing Director
Croots England