ABOUT

Being a sustainable business is a key part of Arriva Group’s vision and strategy to take an industry-leading approach to the environment. WPA Pinfold have developed an internal communications campaign called ‘Destination Green’ to communicate the key messages of Arriva’s environment framework to its employees.

The campaign was developed in order to raise awareness among Arriva employees and stakeholders, and help them reach their goal (or destination) of becoming an eco pioneer. The campaign encouraged employees to make sustainability pledges to help Arriva reduce its impact on the environment. 

The concept focused around the four key themes – fuel, water, energy and waste. The Destination Green campaign has a vibrant visual language which maps out the journey ahead and the challenges faced by the business. The concept was strengthened further by featuring Arriva employees from around the Group to promote their personal pledges.

The campaign was activated through an engaging poster campaign, screen savers, a 3-minute animation outlining best practices for environmental behaviors.