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Hotpoint were looking to review their digital engagement strategy for a core range of products, so they approached us for some creative ideas and a strategy that would deliver results.

Following an intensive workshop where we mapped out a whole heap of ideas, we produced this exciting, strategic and fun campaign to create a buzz around their brand. The 'Waste Less Revolution' is a beautifully positive online and offline campaign strategy to boost brand awareness and encourage engagement. It covers everything from guerrilla marketing tactics, to social awareness and collaboration.

The Waste Less Revolution campaign focused on wasting less time, energy and money spent doing chores around the house and spending them in a better, more fun way.

We introduced the Win Your Weekend Back competition to run across social media channels and encourage people to spend their time more wisely than doing household chores. Purchasing a Hotpoint product would not only provide them with more time, money and energy in the long-term, but in the short-term they would also be entered into a competition. They would then be able to win a weekend break away for them and their family or vouchers to weekend events and activities around the UK.

We also introduced the 25th Hour. On average, you save an hour a day by not doing the washing up (because you have a shiny new Hotpoint dishwasher) so you could effectively add an extra hour of something fun into your day instead. How would you spend your 25th Hour?