ABOUT

PUTTING LUXOTTICA FIRMLY IN THE FRAME

We were asked by Luxottica - a premium eyewear manufacturer and distributor of licence labels such as Prada, Burberry and Versace - to plan, design and produce a digital magazine for its discerning wholesale customers.

This was the brand’s digital publishing debut so we wanted to impress Luxottica and their customers with a carefully crafted, modern, and interactive magazine that offered the full brand experience in an innovative and educational way.

SETTING OUT A CLEAR VISION FOR SUCCESS

We created a content plan, product category breakdown and visual asset wardrobe, whilst always confirming approval with the client and keeping them in the picture. We then produced a strategy incorporating key calls-to-action to guarantee ease of navigation for the user.

Client quote:
"The magazine looks brilliant - very sleek. We are very happy with the design and we know the rest of the team will love it, too."
Luxottica Marketing Team

A key aim was to ensure the content and product showcase worked in harmony with the stunning, aspirational imagery, whilst maintaining a clean, clear and contemporary aesthetic. We developed the e-magazine with this approach always in mind, and our client was extremely happy with the results.

RESULT
An elegant e-magazine that delighted the client, containing 131 pages and delivered in just 3 days.