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Brand Identity for a new woodland accomodation area for Browsholme Hall
First stage of logo design
This needed to reflect the woodland surroundings of the lodges and the natural fabric of the accommodation. The client wanted to keep an essence of the main heritage styled logo of Browsholme Hall so the serif font option was chosen.
Brochure
Once a logo had been chosen we needed to roll out the styling as soon as possible to hit the summer holiday market. This brochure had to sit comfortably alongside the main Browsholme Hall branded pieces as shown on the right hand page on the bottom spread, therefore the fonts we used were identical. We added watercolour textures to link across the two brands and merge into the 'woodland' atmosphere of the lodge pages, keeping all colours natural and neutral. Good photography is key to the Bijou brand, creating a luxurious feel to the page.
Digital Launch
Once the brochure was available there was a push with a digital campaign both on the welcome emails from Browsholme Hall and on their Instagram account. We used the professional photography commissioned as the main feature with subtle branding elements - colours from the brochure, fonts, etc, but always making the imagery as the star of the piece.
Press Launch
The client bought ad space in the local press for the final stage of the Bijou Lodges launch. I developed the brand and styling to create clean, eye-catching and informative single and double page spread advertising campaigns, again featuring the professional photography as the main star.