ABOUT

Skyscanner were in the midst of planning a huge 'Out Of Home' billboard campaign to build their brand awareness in two new markets – Canada and Australia.
Working alongside the internal Skyscanner creative team, we developed billboard designs based on the existing ‘Ultimate Travel Hack’ campaign – supporting with design, layout, typography, image sourcing, image editing and artworking for production. The campaign creative and the design systems needed to be flexible, scalable and quickly adaptable to any reactive concepts.
We leaned heavily into the brand standards and guidelines, moving fast to generate a high volume of layouts, ideas, options and iterations for the wider Skyscanner senior teams to review and direct.
The experience was a collaborative effort, getting to work with best-in-class creatives inside one of Scotland's most successful start-up stories.