ABOUT

Lotus Theory 1 represents the future of performance vehicles. It is a design, technology and brand vision for the future of Lotus and introduces our new DNA design Theory - Digital, Natural, Analogue.

The creative concept places the car in the 'Protolab' - a monolithic station of the future past that represents the research and craft of the project and frames the car with graceful, arcing shadows.

Client: Lotus
Creative Director: Ben Payne
Look Development: Carlos Pecino
Full CGI: Wooden Gun for Lotus Tech Creative Centre
Postproduction: Wooden Gun for Lotus Tech Creative Centre