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Following a successful brand launch, and working in collaboration with global agency Hakuhodo , we devised a strong BTL campaign concept, activations, and assets across all channels to communicate Roku’s new global campaign ‘Alive with the Best of Every Season’, and to support the new brand experience model.

Wonderworks developed program storytelling and messaging, activation concepts and a cohesive suite of assets for on-trade, off-trade, GTR and experiential channels. This was to enable global markets to roll out the new campaign in a way that builds brand consistency, drives trial and awareness, and creates richer meaning and understanding of the brand with consumers, press and trade partners.

The overall objective was to drive awareness and trial through the new activation platform of ‘Alive with the Best of Every Season’ by creating outstanding below-the-line experiences and assets that delivered a successful communication and visual approach across the different channels and consumer path to purchase (off-premise, on-premise, GTR, eCommerce and digital). Additionally engaging consumers, press and trade partners through impactful on-trade and experiential activations.
The overall objective was to drive awareness and trial through the new activation platform of ‘Alive with the Best of Every Season’ by creating outstanding below-the-line experiences and assets that delivered a successful communication and visual approach across the different channels and consumer path to purchase (off-premise, on-premise, GTR, eCommerce and digital). Additionally engaging consumers, press and trade partners through impactful on-trade and experiential activations.
The overall objective was to drive awareness and trial through the new activation platform of ‘Alive with the Best of Every Season’ by creating outstanding below-the-line experiences and assets that delivered a successful communication and visual approach across the different channels and consumer path to purchase (off-premise, on-premise, GTR, eCommerce and digital). Additionally engaging consumers, press and trade partners through impactful on-trade and experiential activations.

The overall objective was to drive awareness and trial through the new activation platform of ‘Alive with the Best of Every Season’ by creating outstanding below-the-line experiences and assets that delivered a successful communication and visual approach across the different channels and consumer path to purchase (off-premise, on-premise, GTR, eCommerce and digital). Additionally engaging consumers, press and trade partners through impactful on-trade and experiential activations.