ABOUT

In 1863 an unlikely duo of entrepreneur and herbalist joined forces. Bringing together business acumen with a detailed knowledge of winemaking and botanicals, they created what became the iconic MARTINI vermouth. MARTINI has now symbolised Italian elegance and taste for 160 years – a momentous milestone worth honouring.

The team challenged us to create a below-the-line campaign centred around 160 years of MARTINI that defined a new moment in aperitivo history.

Our objective was clear: to recruit a new generation of mindful drinkers by inviting them to apply their unique style to the everyday, taking the experience and joy of sipping MARTINI to new heights.

We sparked wonder by developing a suite of promotional assets and tactics that were amplified across key channels and that celebrated MARTINI’s classic Italian aperitivo lifestyle.