Wonderworks Communications Ltd London

ABOUT

With a rich 200+ year history and a vast archive, the challenge was to capture the story of Maison Courvoisier in an elevated and visually compelling way, while remaining true to the brand DNA.

With education a core goal, defining six key messages that could be used to communicate Courvoisier’s story in the Brand film was central to the relaunch, as was educating consumers on the brand’s new daytime occasion and signature Serve potential.

Working closely with Courvoisier’s archivist, we created two scripts, ensuring the relevant historical facts were integrated effortlessly through engaging storytelling with a generous dash of education.

A visual treatment using a mixture of archive and modern photography was developed into a bold graphic aesthetic that expands on the current brand guidelines and starts to build a visual lexicon to communicate Courvoisier’s joie de vivre.

Partnering with Not to Scale on the production, Wonderworks worked with Directors Alasdair Brotherston and Jock Mooney to animate the visual brand world using collage and stop motion. Mining Courvoisier’s wealth of archive material, the films draw a direct line between the origins of the maison and cognac drinking in modern times.

Who liked - MAISON COURVOISIER - BRAND & SERVE FILM SERIES 2022

Back to MAISON COURVOISIER - BRAND & SERVE FILM SERIES 2022 project