ABOUT

Dusted’s brief was to modernise Verbatim’s brand proposition and look and feel to resonate with modern consumers. To carve out a space for it in today’s cultural context, taking its products out of offices and placing them into people’s lives. In short, make Verbatim recognisable and desirable. The process involved the humanisation of what used to be a purely pragmatic brand. So, their products had to be repositioned to modern-day essentials. To signal this evolution, Dusted developed the tagline “Anywhere. Everyday.” and a bold, sleek new identity with ‘vision symbol’ – a modern take on the ‘V’, inspired by the concept of ‘wings’.