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The official tractor of tough just got tougher and smarter: Introducing the all new Mahindra Compacts powered by OJA technology – the next generation of tractors! This TV spot aired after the 2024 Mahindra ‘Excelerate’ National Dealer Meeting in New Orleans. Mahindra North America is the #1 selling farm tractor in the world by volume and since 1963, have been building heavy-duty farm tractors, utility vehicles and farm equipment.