Wonderberg Studio 00926

ABOUT

On New Year's Eve, the Puerto Rican media is flooded with Christmas carols and messages of congratulations and prosperity. But in this festive atmosphere there are also messages of caution about how a moment of happiness can quickly turn into a tragedy.

Every year irresponsable gun owners "celebrate" the new year by firing their guns to the air. A dangerous practice that has claimed many lives. The loss of victims like 15 year-old Karla Michelle Negrón from Trujillo Alto, or 14 year-old Francisco Javier Cancel from Bayamón, have moved the country to unite in a single call: "No más balas al aire" (No more bullets in the air)

It is common to see efforts by the government, churches, NGOs and private enterprise to prevent tragedies. MVP joins the call creating awareness with this social responsibility campaign.

AWARDS

Charlie Award (AAF) Best of Corporate Social Responsability
District Gold Addy Award
Local Silver Addy Award
Luerzer Archive
National Gold Addy Award

MADEIT CREDITS

  • MVP Puertas y VentanasClient
  • Anibal QuiñonesSenior Copywriter
  • Wonderberg StudioSenior Copywriter
  • Cristina RiefkohlAccount Director
  • Jennifer ZierenbergPresident / Creative Director / Graphic Designer
  • * Wonderberg Studio
  • * Jennifer ZierenbergPresident / Creative Director / Graphic Designer
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