ABOUT

Born in 2018 just in time for Dry Jan, Lucky Saint has become synonymous in the industry with great tasting, alcohol free beer. Fast-forward 6 years and it was time to launch their first non-lager product – the Hazy IPA.

They approached us to bring the Hazy IPA story to life by fusing high detail, photoreal™ CG and thirst-inducing fluid VFX. The film would launch just ahead of Dry Jan 2024 and celebrate everything saintly about their latest offering in the alcohol free category.