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For the past 128 years, the Royal Concertgebouw has been creating unforgettable moments.

The first glimpse of the imposing façade, decorated with a bright golden lyre.

The deep red carpet, covering the floor towards the main hall, where the phenomenal pipe organ rises.

One thousand nine hundred seventy-four people applauding when the conductor is descending the stairs.

The breath-taking silence, followed by the sounds of strings.

Those moments.

The commercial ‘Unforgettable Concerts’ was developed by Wolfstreet in cooperation with VBAT. The goal was to increase brand awareness and enhancing the image of the Royal Concertgebouw among non-visitors. In addition to television, the campaign ‘Unforgettable Concerts’ was activated through online, social media, print, outdoor and radio.