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Because of the highly regarded acoustics and broad programming, the Royal Concertgebouw is considered one of the finest concert halls in the world. The Concert Compass (Het Concertkompas) was developed to guide people through this wide range of outstanding concerts. In three steps, this online tool helps people to choose the concert that suits them best.

To promote this tool, we made an interactive YouTube pre-roll video. Viewers can click their way through the streets of Amsterdam and thereby discover their taste of classical music. We brought the Concert Compass to life and made sure the online journey was nearly as good as the offline experience.