Impero – The Gin Hub

The Gin Hub has appointed Impero to launch its newest product – Beefeater Pink. The campaign first launched in Spain (the world’s 2nd largest market for gin) and will roll out to 12 additional markets over the summer. Impero has developed an entirely new visual identity for the gin as well as a full creative campaign, which spans out-of-home, digital, on-trade and social media. Created by Master Distiller, Desmond Payne MBE, Beefeater Pink is based on the traditional Beefeater London Dry gin with the