Big Al's Creative Emporium – Bank's

Finally, someone says what we’re all thinking this Christmas. Banks’s Beer does away with the cheesy festivities with its refreshingly honest take on the holiday season. For the daring and unconventional campaign, the brewery transformed a disused, boarded-up building into a giant, 11-metre-tall advent calendar. Each of the 25 windows reveals a cheeky Christmas-themed graffiti design and witty commentary that subverts the season’s cultural conventions. Creatively devised and designed by Big Al’s Creative Emporium, the tongue-in-cheek campaign gives people a much-needed laugh at