ABOUT

WMP Creative were selected to create the launch event for the FIFA World Cup Qatar 2022 poster designed by the Qatari artist Bouthayna Al Mufta, and to promote and celebrate the poster as an iconic aspect of the tournament.

A 10m print of the official poster was unveiled using a kabuki drop as part of an event at Hamad International Airport in Doha. Following this VIP and VVIP event, international visitors enjoyed a semi-permanent, multi-sensory exhibition that remained at the airport for several months.

As part of this exhibition, a multi-screen film was created to express the inspiration behind the poster. In the style genre of an art installation, our ambition was to create a reflective experience that would engage our audience in their own time, drawing viewers into an experience referring to the essence of Qatar and the influences that the artist Bouthayna Al Mufta drew from.

Having successfully delivered the Doha event, WMP were asked to create a launch event in London, showcasing the World Cup poster and explaining the design rationale. We produced this event at the Design Museum where the film experience was re-run and enjoyed by an audience of VIPs, press, David Beckham and the artist herself.

The film won an EVCOM award for cinematography in London.