ABOUT

Working in partnership with Finn Partners, our brief was clear: showcase Nassau & Paradise Island as the ultimate destination for escaping the winter blues.

One in five Brits admits to getting no more than 15 minutes of sun each day during winter, even though more than half of us (56%) believe direct sunlight is the best way to boost a low mood. Our immersive pop up aimed to transport visitors to a tropical paradise, with mood-boosting SAD lighting and warming heat lamps.

The pop up concept was designed to stimulate the senses—with heat, light, and sound—to immerse participants in the essence of Nassau & Paradise Island, inspiring their future travel plans.

Popping up at Montgomery Square in Canary Wharf, and then on Observation Point in Southbank in the middle of winter, we aimed to get a high footfall and achieved loads of interaction and exposure for the destination. On site, visitors were invited to push a big red button to activate a rush of Caribbean warmth, light, and sounds. As well as enjoying the interactive journey, the public could enjoy a spin-to-win game for the chance to win giveaways, and enter the main competition for a chance to win return flights to Nassau & Paradise Island.

With Nassau’s inviting energy brought to life in the heart of London, queues of people engaged with the activation, enjoying a balmy reprieve from winter weather.

Our immersive pop up delivered impressive results across multiple channels:

- 29,000 pre-views of the microsite, creating buzz and anticipation before the event.
- Over 2,000 competition entries, fueling excitement for the grand prize.
- 682 email sign-ups, expanding future communications with an interested audience.
- 700+ Spin-to-Win players daily, with an average of 300 winners per day, driving positive interaction and excitement.