ABOUT

BACKGROUND
A global communications agency that never switches off wanted an identity that would be a modern ‘badge of honour’ to illuminate its way of thinking. This would need to transfer, seamlessly, across PR, film and digital media.

STRATEGY
Following the successful rebrand, WMH created a showreel to explain Way to Blue’s integrated approach. With ‘switched on’ as the strategy, we built a 3D neon world, literally, within the walls of the agency.

SOLUTION
Giant flashing neon icons tell Way to Blue’s story and bring its four pillars, Listen, Think, Amplify and Engage, to life in a perfectly ‘switched on’ way.