ABOUT

BACKGROUND
On acquiring the famous Glenmorangie distillery, LVMH discovered a small number of barrels of 30 year old whisky…enough for a limited edition of 70 bottles.

STRATEGY
Glenmorangie believes that having the tallest stills in Scotland is responsible for the particular subtlety of its whisky’s flavour. For a 30-year old whisky, this was a perfect start point and became the central idea behind the design.

SOLUTION
The copper outer echoes the tall stills and the branding is deliberately subtle with the hallmarks telling the story of the specific product.
A quote from the Master Distiller, ‘Only the lightest and purest spirit can ascend to the heights of the Glenmorangie stills’ is screened onto the bottle vertically to reinforce the story.
At £300 each, the limited edition sold out immediately.