ABOUT

BACKGROUND
DOXY made its name with wand massagers built for power. But while the products remained distinctive, the brand had not kept pace. In a sexual wellness market increasingly shaped by design, its identity did little to express the intensity people came to DOXY for.

DOXY’s original founders set out to relaunch the range around power, reliability and performance without compromise. They partnered with WMH&I to create a brand that felt as confident as the products.

STRATEGY
Pleasure doesn’t need to be dressed up as something more polite. We defined the brand idea as Feel It To Your Core: an unapologetic expression of DOXY’s deep, engineered rumble. It speaks to sexually confident people who know the kind of pleasure they want, and know that not every toy can.

SOLUTION
We created an identity that sends a shudder through everything it touches.

Vibration rings around the “O” sit at the centre of the new wordmark. From there, the shudder travels through typography, imagery and packaging. Faces and bodily contours shift and repeat, suggesting a vibration felt beyond the surface of the skin.

Close-cropped seductive monochrome photography captures texture, tension and pleasure without prescribing what a DOXY customer looks like. Black brings depth, silver references the precision of the product, and a flash of neon green cuts through with energy.

Across the packaging, the same visual language gives the relaunched range a presence as powerful as the products inside.

RESULT
Sensual but never explicit, the creative relies on suggestion rather than exposure, capturing confident expression of sexuality that feels authentic to DOXY.

The response began before the public launch. Every participating trade partner had placed a repeat order, and DOXY reported that pre-orders had significantly exceeded its initial targets. The product, the quality and the brand are finally telling the same story.