ABOUT

When Atlanta’s iconic Big Chicken KFC franchise was remodeled, Wieden+Kennedy asked Awesome Inc to help create a short film to celebrate the news.
This was one of the most collaborative projects we‘ve ever had the opportunity to work on - we were so honored that W+K entrusted us to help tell this sweet story of a boy and his chicken friend.

In this four-minute animated short film, a boy befriends a giant chicken and they set out on an adventure. For us, a creative adventure was to be had, exploring styles and possible storylines with W+K.

Being that the Big Chicken is a GA icon we’re familiar, and the boy and the chicken travelled about North GA together, W+K was wide open when it came to our suggestions.
We initially worked on a short teaser to be released on social, then completed the longer film to explain where the chicken was during the months that the franchise was closed for renovations.

Our in house studio partner, Bluetube, created the original music and sound design for the piece.

Executive Producer
Ashley Kohler

Producer
Allison Sanders

Director
Craig Sheldon

Lead Design
Craig Sheldon

Design
Chris Anderson

Lead Storyboard Artist
Craig Sheldon

Storyboard Artists
Guillermo Comin
Billie Liao

Character Design
Sofia Salazar

Animators
Craig Sheldon
Chris Anderson
Joshua Mullinax
Mark McDonald
Edgar Ferrer
Nathan Churney
Jeff DiMaggio

Editor
Thomas Fine

Original Music & Sound Design
Bluetube - Michael Kohler

Executive Creative Directors, W+K Portland
Eric Baldwin
Jason Bagley

Creative Directors, W+K Portland
Jason Kreher
Freddie Powell

Copywriter, W+K Portland
Mike Egan

Art Directors, W+K Portland
Matthew Carroll, Tim Semple

Director of Integrated Production, W+K Portland
Mike Davidson

Integrated Producer, W+K Portland
Blake Carrillo

Studio Designer, W+K Portland
Dave Hagen

Account Team, W+K Portland
Rob Archibald
Jesse Johnson

Creative Manager, W+K Portland
Ryan Gallagher

Business Affairs, W+K Portland
Kevin Moyer

MADEIT CREDITS

Who pooled - KFC Big Chicken