ABOUT

We needed to re-energise the Chambord brand – an unsung hero with no meaningful place in people’s lives. To give it a new attitude and a place in society.

Those who drink Chambord share an attitude with the brand. They are always wonderfully French. There isn’t really a reason to drink Chambord, but who cares? Our ambition was to inspire the public with our attitude and encourage them to follow their own rules when drinking Chambord.

We re-launched Chambord with a series of playful expositions of our new attitude – ‘Because No Reason’. The campaign launched with a 30” TV spot directed by Nick Gordon, giving the French black raspberry liqueur brand a playful new voice. The film is supported by 10” TV executions, a new website and an extended social campaign.

Post-campaign launch, Chambord’s volume sales are up 33% compared to last year and their moving annual target is up by 43%. compared to last year.