Los Angeles, CA, November 03, 2025 -- IndependentMedia is pleased to announce a new partnership with Kelly O’Neill, who will represent the company on the West Coast. With more than a decade of experience in talent representation, sales, and strategic partnerships, O’Neill brings her distinctive, relationship-driven approach to a collaboration that reflects IndependentMedia’s ongoing growth and creative evolution.
O’Neill began her career in-house at Furlined before joining Shortlist Mgmt, where she rose to partner. Most recently, she launched Main Squeeze Mgmt, her own company built around a personal, hands-on approach to sales and artist development. Through her new partnership with IndependentMedia, O’Neill continues her mission to connect bold creative voices with brands and agencies, aligning with a company celebrated for its collaborative spirit and cinematic storytelling.
Founded over twenty years ago by Susanne Preissler, IndependentMedia has built a roster of diverse, award-winning directors whose work spans the intersections of film, television, and advertising.
“I’ve always been someone who seeks growth and new challenges,” says O’Neill. “Launching Main Squeeze gives me the opportunity to redefine what representation can look like, and partnering with IndependentMedia feels like a natural next step in this journey. It takes guts to start your own company, and Susanne did it two decades ago when the industry was more of a boys’ club than ever—that takes courage and a clear vision.”
Preissler adds, “Kelly represents a new wave of representation — she’s not chasing the quick win, she’s building something with integrity. What impressed me most is that she treats her work as a calling, not just another job. I’m thrilled to have her as part of our team.”
IndependentMedia is a creative home for storytellers driven by passion and purpose. We redefine what it means to create films, branded content, corporate events, and commercials that entertain and leave a lasting impact.
IndependentMedia redefines storytelling for a digital-first world. Its powerhouse talent drives the ever-evolving media landscape forward. With over $14 billion in box office success, our directors and emerging filmmakers are recognized for their ability to deliver artistry at the highest level. IndependentMedia productions have won every major industry award—including Cannes Lions, Emmys, AICP, and British D&AD. Our work is celebrated across the industry because we approach every project—whether a feature film or commercial—with the same creativity and dedication.
With a forward-thinking approach and a passion for innovation, IndependentMedia continues to break new ground, creating work that entertains, sparks dialogue, and drives cultural movements. As a woman-owned company, we’re committed to supporting bold ideas that push boundaries and connect brands with visionary artists.
Here, creativity thrives, and stories that matter come to life.