ABOUT

- Expo 2020 Dubai, Sonic Branding, Original Music Compositions, Sound Design, Brand Voices and Audio Post-Production -

If you visited Expo 2020 Dubai, you would have heard its original theme song “This is Our Time”.

The song was written and produced by our very own Joe Dickinson and the team at WithFeeling led the sound strategy at Expo 2020 Dubai. The theme song went to the top of the charts in the MENA region and set the tone for the mega event.

"Working along Chris and the WithFeeling team during the Expo 2020 on a sonic strategy was one of the most eye opening and fun experiences for me. I came to realize the importance of sonic and music in creating a sense of space, comfort, and wonder. I’ve also come to appreciate the power of sonic as a platform to communicate themes and messages to people, and define the personality of a space. I truly enjoyed working alongside Chris who managed to translate a difficult brief into an unforgettable sonic strategy and I was beyond honored to Co-DJ some of the music of the public realm of Expo with him for special events!"

Marjan Faraidooni
Chief HR & Visitor Experience Officer ‑ Expo Pavilions & Exhibitions