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Dubai Airports' oneDXB Sonic Branding: "Heartbeat of Unity"

Dubai Airports tasked us with creating a sonic identity that embodies Dubai’s spirit: a global hub rooted in Emirati culture. The brief centered on “Many hearts, one beat,” requiring a sound adaptable across touchpoints like videos, contact centers, and airport spaces.

Crafting the Sound
Collaborative workshops helped align on the vision, leading to four musical directions:

Global Harmony – Orchestral grandeur symbolizing international appeal.
Cultural Pulse – Traditional Emirati instruments with modern electronic twists.
Unity in Rhythm – Percussion-driven to mirror daily airport rhythms.
Heartbeat of Unity – The chosen piece blending electronic and traditional elements to reflect global-local convergence.

Refining and Launching
Feedback loops ensured the final piece resonated with Dubai’s identity. Each element symbolized key stakeholders, from warm strings for care to rhythmic Emirati tabla beats. The identity debuted with the Engagement Ring film and expanded into tailored variations for diverse contexts.

Impactful Sonic Identity
The result is a cohesive, memorable sound, embodying unity and global connection. Heartbeat of Unity reinforces Dubai Airports as a space where the world meets, leaving a lasting impression on travelers.

MADEIT CREDITS

  • Dubai AiportsClient
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