ABOUT

You may have already heard the short sonic logo, but now you can hear the full-length track in all its glory. The piece is called 'Dubai Millennium'

Horseracing began in the Emirate of Dubai in October 1981, when the dusty Camel Track hosted the first Thoroughbred race meeting. Three races were run – a sprint, a mile, and a mile and a half, organised by the office of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai…

“I’ve always believed in the power of sonic branding. It has been a pleasure and great fun working with Chris Atkins and Joe Dickinson on our new sonic identity. Their passion, enthusiasm and expertise shine through. And there is more to come…Lauren Igielski
Marketing Manager – Dubai Racing Club