ABOUT

In 2014, b-side created a free double sided A2 festival map and event listing as a festival guide for their visitors to navigate around the area. However, feedback expressed that the event listing was complicated to understand and match up with the events on the map on the reverse side. The map was also too large for some people to easily access the information they required, and frustrating to keep folded up whilst moving from installation to installation. Therefore for the 2016 festival, b-side were looking for a simpler and more compact way for their visitors to both navigate and find the events they wanted to see in a quick and easy way. The solution was a B5 festival guide, incorporating the map broken down into different areas of the Island, events numbered on the map, a day-to-day calendar and information about the events clearly labelled alongside the different parts of the map with a colour coded system. This way, visitors could navigate around the festival in the way they found most suited to their visit; either by location, time, day or event.