ABOUT

The rebranding of Te & Kaffi, now the largest coffee company in Iceland. The rebrading was done when the company was 20 years old and finding competition leaving them in the dust. The icon for the brand is a top view, a flatened version of the morphing of a small espresso cup and a large thea cup. The redesign of the brand, packaging, coffee houses and sales points was lauched on the companys 20th birthday 2004. The company has since then thrived and grown to be one of the most recognised and respected brands in Iceland and has grown to be the largest coffee house chain and coffee rosters in the country.