ABOUT

For restaurants, introducing menus to foodies can be very tricky.
Showing a beautiful menu could set their expectation too high, and then they would complain. However, showing unappetizing photos would be...unappetizing.

So Bonchon decided to introduce our new menu. Tomum Ramveon Crispy Pork Belly by showing nothing aside from the two words "Khon-Sai" ("Thick, Clear"), which only implied something vaguely soup-based. Aside from the extreme vagueness, the description also doubled as a pun in E-San dialect ("You, from where?") to maximize the chance to trigger curious engagement.