Michael Winokur Film Director

ABOUT

MASKARA is an ode to eyes, masks and doing the right thing.

Lipstick sales are down, mascara and eyeshadow are flying off the shelves. Why? When they can't see your lips, your eyes do the talking.

When San Francisco’s shelter-in-place order started in March 2020, it was the end of shooting in our studio. Once we could, we moved out to the street, first making Six Feet, One Question and now Maskara. To make a beauty shoot work safely, we gave the whole studio to make up artist Lisa Teller so she could work masked with a one model at a time. We stayed close, shooting within two blocks. The style changed. The control of the studio was replaced with the serendipity of the street. We had fun.

Talent: Grace, Claire, Michelle, Jules, Jillian, Alex, Genevieve, Reya and Brianna.
Big thanks to Jillian Liebler who cast and scheduled the shoot with the help of Scout Models San Francisco, and to Lisa Teller for the unforgettable eyes.

Produced, directed and edited by Michael & Iana at Union Movie Works with beauty by Lisa Teller, music from Micky & Sylvia (Love is Strange, 1965) and Los Monstruos (Hey Monstruo, 1966).

MADEIT CREDITS

Who pooled - MASK(ARA)