ABOUT

This identity project is a personal reflection—an introduction to who I am as a designer, illustrator, and motion artist. With a lifelong passion for visual storytelling, I set out to create a body of work that blends fine art sensibility, strategic thinking, and expressive motion—capturing the many perspectives that shape my creative practice. No fitting into a mold. No staying in one lane. Just a clear, compelling story of where I come from and where I'm going.

Inspired by my lifelong passion for visual storytelling and a desire to capture the many perspectives shaping my creative practice, I developed a multifaceted identity system that spans print, digital, motion, and augmented reality.
Key elements of the execution include:
- A hand-drawn 3D logotype viewed from multiple angles, symbolizing layered perspectives
- A cohesive poster series and editorial-inspired layouts that communicate personal and professional stories
- Animated moments combining hand-drawn sequences and vector animation to bring expressiveness and rhythm
- AR experiences built in Adobe Aero, allowing users to engage with the work in their own physical spaces
- Abstract patterns representing distinct life experiences
- A warm, approachable color palette and nuanced typography that create visual rhythm and personality
This integrated approach brings my personal story to life across formats, making the identity both engaging and deeply reflective of who I am as a designer, illustrator, and motion artist.

The work generated strong interest from creative professionals and studios across the country, ultimately leading to my relocation to New York to pursue my lifelong dream of designing and animating at the highest level. I’ve been drawing for as long as I can remember—and now I get to turn that lifelong passion into a career in design, illustration, and motion.